The Tour 21 sees a team of amateur cyclists, take on the world’s most gruelling cycling challenge by riding the full Tour de France route, one week ahead of the professionals in June 2024. The team follows the same route and rides over 3,500km in just 21 days – all to raise over £1,000,000 for Cure Leukaemia, the official charity partner of the Tour de France.

Shooting and editing on the road as we traveled alongside the riders, the Friction Collective team created a series of short daily reels and 3x10 min weekly short films to give an insight into the riders experiences and their personal reasons for taking part.